Luxury RV

Web site redesign for Luxury RV an Arizona New and Pre-Owned RV dealer.
Web site redesign for Luxury RV an Arizona New and Pre-Owned RV dealer.
My Role
UX/UI Designer Project Manager
Brief
Redesign the Luxury RV an Arizona website to expand its functionality and create an intriguing visual design that reflects their brand.
Tools Used
Photoshop, Illustrator, Excel, Figma
Scope
2 Weeks
What I did
User Research, Design, Prototyping, Developer Handoff, QA followup
The Challenge
Luxury RV an Arizona was looking for a web site that was innovative,but reflects their national brand and local community. The theme the client liked was a Mid-Western look was appropriate to make the dealership look locally appropriate and standout from their competitors. They desired the interface to be able to search by RV Type, Model, or Manufacturer. Also, because they had a large inventory, they wanted to have their specials to be accessed easily. Since financing is a big part of their business they wanted to have link access to a credit application through the site.
How might we provide Luxury RV an Arizona users with an experience where out customers can find the RV of their choice quickly and easily.?

How can Luxury RV an Arizona use one interface to manage their RV inventory and exports?
Personas
With the information from the interviews, I started narrowing down the scope of the project,creating a proto-persona. That ensured the further design decisions stayed user-centric.
User Flow
Once we had received the feature requirements from the client responsible for this site we mapped potential user flows.  We began with our proprietary VehicleTools (VMS) as a container for the client’s inventory. We reviewed different options for displaying their inventory based on RV Type ranging from the most customer engagement to least. We explored two early user flow iterations before arriving at the user flow used in the prototype.Because of the large amount of services offered, we used a dropdown to simplify navigation.Using the VehicleTools inventory management tools the client had total control of their inventory in terms of RV details as well as exporting it to third party sources.
Sketching
Once we have received the web site requirements from the client, we flowed 2 iterations before arriving at the two early user user flow we would base our prototype on. One of the sketches was too complicated and the client selected the simpler solution.
Low Fidelity Prototype
High Fidelity Prototype

Desktop

Mobile

Let us work together

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