South Pacific Auto Sales

Web site redesign for South Pacific Auto Sales an Oregon New and Pre-Owned Auto, ATV, Motorcycle dealer.
Combine All Dealer inventory into a one point of entry site.
My Role
UX/UI Designer Project Manager
Brief
Redesign the South Pacific Auto Sales website to combine all inventory into an intriguing visual design that reflects their brand.
Tools Used
Photoshop, Illustrator, Excel, Figma
Scope
2 Weeks
What I did
User Research, Design, Prototyping, Developer Handoff, QA followup
The Challenge
South Pacific Auto is a responsive web to mobile site including Pre-Owned car dealer, Powersports, and Motorcycle inventory. The goal was to combine all their autoand their other product inventory into one web website while allowing the Vehicle Inventory Manager to export each unit to their intended sites. i.e. Cars.com, AutoTrader, RVTrader, etc.
How might we provide South Pacific Auto Sales users with an one point of entry experience?

How can we manage their Auto, RV, ATV, and Motorcycle inventory in one site?
Personas
With the information from the interviews, I started narrowing down the scope of the project,creating a proto-persona. That ensured the further design decisions stayed user-centric.
User Flow
Once we had received the feature requirements from the client responsible for this site we mapped potential user flows.  We began with our proprietary VehicleTools (VMS) as a container for the client’s inventory. Were viewed different options for displaying their inventory based on Vintage,Price, Internet Special Price, Make, Model, and Trim. We explored two early user flow iterations before arriving at the user flow used in the prototype.Customer feedback was to make the inventory very accessible from the Service,Parts, and Service sections. They also on the home screen wanted emphasize spacef or New, Used, and Internet Specials. We identified 26 locations to search inventory and presented a flow using   our customer example site. The customer wanted to pass vehicle incentives, videos, CarFax, and assorted Third-Party venders.
Sketching
Once we have received the web site requirements from theclient, we flowed 2 iterations before arriving at the two early user user flow we would base our prototype on. One of the sketch was too complicated and theclient selected the simpler solution.
Low Fidelity Prototype
High Fidelity Prototype

Desktop

Mobile

Let us work together

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